Yesterday afternoon the Jacksonville Jaguars unveiled their new identity, which includes a new logo and uniform. Over the years the Jaguars have added new color combinations, logo placements, etc… well, during the conference yesterday, Wayne Weaver (owner of the Jacksonville Jaguars) said the team had lost it’s identity. The new logo and uniforms bring back a classic look that will stand the test of time.

“There will no longer be mixtures of black and teal or all black,” Weaver said in describing the new uniform look. “So when people see the Jaguars on television, that’s who we are. So I’m excited about that. I’m also excited about what we did with our logo. We think we’ve taken our logo and tweaked it in a way that it gives it a little bit of a modern flair but still a classic look, and one that we think will stand the test of time.”

In addition to the new jerseys and pants, the Jaguars also unveilved a new helmet… the first of it’s kind.

“We’re making a little bit of history today,” said Rick Salomone of JDSU as he described the new technology in the helmet paint scheme. “The first time ever for any NFL helmet, we’re adding an optical element to the helmet that is in the form of a chromatic pigment that gives it its light glitter and mirror-like effect. This is something that was born out of the automotive industry when designers and color engineers were working on it, and the challenge for us wasn’t could we create that look but how do we shape these little micron-size flakes in such a way that it would stand the durability and the impact over and over again in a long grueling season?”

Pretty cool, huh?

Be one of the first fans to own the new Jacksonville Jaguars jersey. We currently have in-stock jerseys for David Garrard, Maurice Jones-Drew, Daryl Smith, Derrick Harvey, Tra Thomas, Reggie Nelson, Rashean Mathis, Justin Durant and Greg Jones.