Monday was moving day for the folks at Fanatics. We went from a 160,000 square footage building to 550,000. And to celebrate our new gorgeous space complete with a break room, outdoor Atrium, thirteen conference rooms, and a self-checkout marketplace stocked with our favorite snacks, sandwiches, and drinks we had a party. More than 200 employees gathered around to hear appreciation acknowledgments and the future outlook of our new brand Fanatics. Jacksonville native, Tim Tebow surprised us with a visit and even spoke on “having passion for whatever life career we choose”.

The fun continued with randomly selected employees winning gift baskets stuffed with jerseys, throw blankets, collectible items, shoes, polos, hoodies and more for ten of our most popular teams. But it was the great dessert that made it One Sweet Day.

On September 11th, the staff of FF was up and at ‘em to participate in a 5K run. It was all to support the Wounded Warrior Project, a non-profit organization headquartered in Jacksonville, FL on a mission to help the injured service men and women of this generation. Our local store mascot, Frankie Fanatic and Mike from We Are Fanatics TV, were there to capture it all. Check it out!

For more information about the Wounded Warrior Project, check out WoundedWarriorProject.org.

We’re asking fans to cast their votes for their favorite blogger, getting a chance to win a $100 gift certificate to Lady Fanatics. The blogger with the most votes will be crowned the first ever “Philanthropic Campus Queen” and will be rewarded a $1500 check to give back to her sorority’s designated philanthropy.

All six bloggers are students at some of the largest universities in the country including University of Georgia, University of Kansas, and Auburn University. Additionally, they represent different sororities such as Kappa Kappa Gamma, Phi Mu, Alpha Omicron Pi, Chi Omega, and Alpha Chi Omega.

Each week two bloggers will be featured to share their campus homecoming traditions and importance of giving back. Help us decide which blogger is more committed to keeping her homecoming traditions alive!

Check out this week’s featured bloggers.

Football Fanatics’ own Frankie Fanatic joined an old friend, Jaguars mascot Jaxson DeVille, as well as some new friends, to film this year’s Football Fanatics commercial.

The shoot, which drew over a dozen Football Fanatics employees and friends, took place at the Orange Park Mall parking lot on Thursday, August 26th. Despite the heat and humidity, the crew of volunteers joined together to pull off what we hope will be one of our best commercials yet.

Each year, as the football season draws near, Football Fanatics puts together a commercial to promote the local brick-and-mortar stores. The spots run on local broadcast and cable networks as well as various video sharing sites.

“The spots help Football Fanatics to promote new products, as well as showcase our stores,” said Mike Madden, producer of the spot. “We’ve also used them to introduce viewers to Frankie Fanatic, as well as various Football Fanatics employees.”

The latest spot features a new character, “Gearless” who makes the misstep of showing up at a tailgate party wearing a plain white polo shirt. Upon seeing Gearless, Frankie and Jaxson proceed to take Gearless to Football Fanatics where they try on an assortment of products before finally settling on a Jaguars jersey.

David Harrelson, who plays “Gearless”, is a store employee who appeared in his first commercial three years ago. Other commercials feature mostly store staff or their friends. The Tailgate Party setting was an opportunity to let other Football Fanatics employees – most of whom came from Marketing and Customer Service – get involved.

“Featuring employees is something we’ve done since I started producing the spots four years ago,” Madden said. “Sheri Weiss (marketing manager for the local retail stores) and I usually get together and hash out a script or an idea and then we just run with it. But featuring employees is always a big part of the production.”

In keeping with employee participation, this year’s commercial closes with a shot of all of the employees involved, yelling “Get your gear on…at Football Fanatics!”

Today marks the sixth annual College Colors Day. A nation-wide event that encourages college fans to dress in their favorite college team colors.

The most spirited day in America gave the folks here a chance to showcase their enthusiasm for their favorite college throughout the day. From T-shirts to tattoos, check out the college spirit at Football Fanatics.

If you haven’t noticed already, we recently expanded the width of our site Football Fanatics. But don’t worry – yes our look has slightly changed, but our commitment of giving you a world-class shopping experience has stayed the same.

So below are both versions: the skinny and the fat one. See if you can list at least three new things that appear in the new and improved wider version (Oh, “It’s wider doesn’t count”). Then tell us your opinion of our new look.

Skinny

Fat

Shop our new platform and see for yourself what improvements we’ve made.