Sports Fans Will Receive an Additional 20% Off Already Marked Down Merchandise on Over 20,000 Items

JACKSONVILLE, FL – November 22, 2012 – Sports Fans! Looking to save time and money this holiday season? Look no further than Fanatics.com, which announced today that it will roll out special ‘Black Friday’ and ‘Cyber Monday’ deals for its customers, set to begin on Thanksgiving Day, Thursday, November 22. Fanatics.com, a leading online retailer of officially licensed sports merchandise, will provide an additional 20% discount to over 20,000 items already on sale. Plus, customers will get free, 3-business day shipping for any order of $50.

Fanatics will provide the ultimate shopping experience to sports fans this holiday season, offering the largest selection of top quality products for hundreds of teams across the country, with discounts on everything from jerseys, t-shirts, hats, holiday ornaments, home decor and more. The online retailer acts as a one-stop-shop for sports fans looking to get their hands on their favorite team gear, while avoiding the long lines many shoppers have become accustomed to during the usual day-after-Thanksgiving rush. With an endless assortment of products (over 250,000 officially licensed sports items) and 24-hour customer service, customers can shop at their own convenience without the stress that comes with Black Friday. Fanatics begins offering this sale on Thanksgiving Day, ending ‘Cyber Monday’, November 26.

Visit Fanatics.com today for all your holiday merchandise.

 About Fanatics, Inc.

Fanatics provides e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

JACKSONVILLE, FL – June 6, 2012 – Fanatics, Inc., a leading online retailer of officially licensed sports merchandise, today announced it has completed its previously announced acquisition of Dreams, Inc. In conjunction with the acquisition, Fanatics closed a $150 million equity investment led by Insight Venture Partners, with participation from Andreessen Horowitz, and a $75 million line of credit led by Bank of America. The funds will also be used to support future growth of the business.

 “The Internet allows for a significantly broader assortment of licensed sports merchandise to be sold to the consumer – especially to the displaced fan who is typically unable to purchase their favorite teams’ merchandise in local retail stores.  As a result of this acquisition, Fanatics is even better positioned to deliver a superior customer experience for all sports fans,” said Alan Trager, CEO of Fanatics. “In addition to providing greater product assortment, we are focused on expanding our distribution capabilities and opening regional fulfillment centers to deliver fans’ orders faster than before.”

 “We’re excited about the opportunity to invest again in the Fanatics team,” said Deven Parekh, Managing Director at Insight Venture Partners. “Our prior investment in Fanatics led to significant growth and success for the business, helping the Company achieve important milestones, including more than doubling its revenue. With the acquisition of Dreams, we believe Fanatics will continue its trajectory as the licensed sports merchandise business continues to thrive online.”

 In addition to its own Fanatics and FansEdge brands, the company operates licensed sports merchandise e-commerce sites for its partners, including major professional sports leagues, leading professional and collegiate teams, media sites and sports apparel manufacturers.  Following the close of the Dreams acquisition, Fanatics headquarters will remain in Jacksonville, FL. The company will also operate offices in the suburbs of both Philadelphia and Chicago.

 “Our goal is to build one of the world’s truly great e-commerce companies,” said Michael G. Rubin, CEO and founder of Kynetic, who also serves as the Executive Chairman of Fanatics. “The combination of Fanatics and Dreams, the confidence in our business reflected in the investment from Insight and Andreessen Horowitz, and our expected revenue of $1 billion in 2013, all underscore our momentum toward achieving this goal.”

 About Fanatics, Inc.

Fanatics provides e-commerce, merchandising, marketing and fulfillment services for professional sports leagues and teams, collegiate athletic programs and conferences, and other major sports properties. Offering broad assortments online consisting of hundreds of thousands of officially licensed items, Fanatics leverages both its large network of partners and its own collection of proprietary brands, including Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com), to distribute goods to consumers all over the world. For more information about Fanatics, Inc., please visit http://www.fanaticsinc.com.

 About Kynetic

Kynetic is a private company focused on building consumer Internet businesses that capitalize on the digital transformation of commerce. Kynetic includes three brands at the forefront of innovation in the online commerce space: Fanatics, a leading online retailer of licensed sports merchandise, Rue La La, a leading online private sale destination in the U.S., and ShopRunner, an innovative members-only service which aggregates shopping benefits from top retailers and brands. Founded in 2011 by Internet entrepreneur Michael G. Rubin, Kynetic is based in the Greater Philadelphia area. For more information about Kynetic, please visit www.kynetic.com.

 About Insight Venture Partners

Insight Venture Partners is a leading private equity and venture capital firm investing in software, eCommerce, internet and data-services companies. Founded in 1995, Insight has raised more than $5 billion and made more than 150 investments worldwide. Our mission is to find, fund and work successfully with visionary executives who are driving change in their industries. We provide them with practical, hands-on growth expertise to foster long-term success. For more information, visit insightpartners.com.

Monday was moving day for the folks at Fanatics. We went from a 160,000 square footage building to 550,000. And to celebrate our new gorgeous space complete with a break room, outdoor Atrium, thirteen conference rooms, and a self-checkout marketplace stocked with our favorite snacks, sandwiches, and drinks we had a party. More than 200 employees gathered around to hear appreciation acknowledgments and the future outlook of our new brand Fanatics. Jacksonville native, Tim Tebow surprised us with a visit and even spoke on “having passion for whatever life career we choose”.

The fun continued with randomly selected employees winning gift baskets stuffed with jerseys, throw blankets, collectible items, shoes, polos, hoodies and more for ten of our most popular teams. But it was the great dessert that made it One Sweet Day.

On September 11th, the staff of FF was up and at ‘em to participate in a 5K run. It was all to support the Wounded Warrior Project, a non-profit organization headquartered in Jacksonville, FL on a mission to help the injured service men and women of this generation. Our local store mascot, Frankie Fanatic and Mike from We Are Fanatics TV, were there to capture it all. Check it out!

For more information about the Wounded Warrior Project, check out WoundedWarriorProject.org.

We’re asking fans to cast their votes for their favorite blogger, getting a chance to win a $100 gift certificate to Lady Fanatics. The blogger with the most votes will be crowned the first ever “Philanthropic Campus Queen” and will be rewarded a $1500 check to give back to her sorority’s designated philanthropy.

All six bloggers are students at some of the largest universities in the country including University of Georgia, University of Kansas, and Auburn University. Additionally, they represent different sororities such as Kappa Kappa Gamma, Phi Mu, Alpha Omicron Pi, Chi Omega, and Alpha Chi Omega.

Each week two bloggers will be featured to share their campus homecoming traditions and importance of giving back. Help us decide which blogger is more committed to keeping her homecoming traditions alive!

Check out this week’s featured bloggers.

Football Fanatics’ own Frankie Fanatic joined an old friend, Jaguars mascot Jaxson DeVille, as well as some new friends, to film this year’s Football Fanatics commercial.

The shoot, which drew over a dozen Football Fanatics employees and friends, took place at the Orange Park Mall parking lot on Thursday, August 26th. Despite the heat and humidity, the crew of volunteers joined together to pull off what we hope will be one of our best commercials yet.

Each year, as the football season draws near, Football Fanatics puts together a commercial to promote the local brick-and-mortar stores. The spots run on local broadcast and cable networks as well as various video sharing sites.

“The spots help Football Fanatics to promote new products, as well as showcase our stores,” said Mike Madden, producer of the spot. “We’ve also used them to introduce viewers to Frankie Fanatic, as well as various Football Fanatics employees.”

The latest spot features a new character, “Gearless” who makes the misstep of showing up at a tailgate party wearing a plain white polo shirt. Upon seeing Gearless, Frankie and Jaxson proceed to take Gearless to Football Fanatics where they try on an assortment of products before finally settling on a Jaguars jersey.

David Harrelson, who plays “Gearless”, is a store employee who appeared in his first commercial three years ago. Other commercials feature mostly store staff or their friends. The Tailgate Party setting was an opportunity to let other Football Fanatics employees – most of whom came from Marketing and Customer Service – get involved.

“Featuring employees is something we’ve done since I started producing the spots four years ago,” Madden said. “Sheri Weiss (marketing manager for the local retail stores) and I usually get together and hash out a script or an idea and then we just run with it. But featuring employees is always a big part of the production.”

In keeping with employee participation, this year’s commercial closes with a shot of all of the employees involved, yelling “Get your gear on…at Football Fanatics!”

Today marks the sixth annual College Colors Day. A nation-wide event that encourages college fans to dress in their favorite college team colors.

The most spirited day in America gave the folks here a chance to showcase their enthusiasm for their favorite college throughout the day. From T-shirts to tattoos, check out the college spirit at Football Fanatics.